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We are excited to announce our first global smartphone partner for League of Legends Esports — OPPO.
As the exclusive global smartphone partner for League of Legends esports through 2024, OPPO will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship. Starting with the 2019 World Championship, OPPO aims to bring players closer to the biggest esport event of the year through various activations, including:
- MVP Presented by OPPO: As the first global presenting partner for the Most Valuable Player award at the World Championship and Mid-Season Invitational, OPPO will celebrate the most winning performance for the most critical matches of the season.
- OPPO Cam: During the broadcasts of the World Championship, the OPPO Cam will bring millions of players tuning in closer to the biggest competition of the esports season. From cosplay to behind-the-scenes look-ins, the OPPO Cam will allow fans watching from around the world to look in on the live event experience by leveraging OPPO’s unparalleled phone camera technology.
- Welcome to the Rift: OPPO will spotlight teams making their inaugural appearance at Worlds, allowing fans an inside look at the next League of Legend prodigies, the top underdog contenders, and the most dangerous dark horses.
- Win a Trip: OPPO will activate a series of consumer promotions that give players a chance to win a trip with behind-the-scenes access to the World Championship, All-Star Event, or Mid-Season Invitational.
League of Legends joins OPPO’s roster of premier sport partners which includes Wimbledon, FC Barcelona, and the International Cricket Council, among others. This partnership puts OPPO at the center of the burgeoning global esports market, as they join League of Legends Esports best-in-class partners like Mastercard, State Farm, Alienware, Secretlab, and Louis Vuitton.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said Brian Shen, OPPO Vice President and President of Global Marketing. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
This ground-breaking partnership marks OPPO’s first entry into esports leagues. OPPO has a wide range of smart devices spearheaded by the Find and Reno series, and provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. In less than a decade, the company has become one of the top four global smartphone brands and continues to lead the smartphone industry in 5G development.
“OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said Naz Aletaha, Head of Global Esports Business Development and Partnerships for Riot Games. “To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game. ”
OPPO’s Game Center operation is unmatched with over 130 million active monthly game users across nine thousand games operated on their devices. OPPO operates in more than 40 countries and regions, with six Research Institutes and four R&D Centers worldwide, as well as an International Design Center in London.