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As part of the partnership, U.GG will have a sponsored slide in every episode of This or That until the end of the year. U.GG will be hosting a live presentation of This or That at the 2019 LCS Summer Finals presented by Rocket Mortgage in Detroit on August 24 and 25.
“We’re excited to welcome U.GG to be part of This or That for the 2019 Season,” said Matt Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games. “From summoner profiles to champion builds and win-rates, U.GG offers comprehensive League of Legends statistics and data visualization service for every level of player including our most knowledgeable experts like our LCS shoutcasters. These powerful data and tools will be used to power a discussion slide during each weekly episode, allowing our hosts to explore additional topics and fuel new conversations as part of one of our most popular LCS shows.”
“What U.GG offers is built on the passionate player base and esports scene that Riot Games has done so well to create,” said Eric Huang, VP of Marketing at U.GG. “We’re probably as endemic to the space as it gets — not just to esports, but to League of Legends itself — so we’re understandably excited about this partnership with Riot Games.”
Since airing in 2016 as part of PrimeTime League, This or That has become a popular series among the League of Legends esports community. This or That is released every Thursday on Lolesports YouTube and currently hosted by LCS shoutcasters, Sam “Kobe” Hartman-Kenzler and Clayton “CaptainFlowers” Raines.
“Each slide in This or That gives the audience a choice to make, but what happens when there are more than two options? U.GG gives players the resources they need to make the best decisions when CaptainFlowers and Kobe aren’t around to help,” said Chris Egan, Director of Strategy at U.GG.
U.GG becomes the first-ever partner of an LCS weekly show and we’ll share more details closer to Summer Finals on how you can watch the live edition of This or That from Detroit.