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Alienware is officially extending its sponsorship of League of Legends esports by becoming the presenting sponsor of Rift Rivals 2019: North America vs. Europe (NA vs. EU).
Alienware is the official competition PC and display hardware powering the League of Legends Championship Series (LCS) in North America, the League of Legends European Championship (LEC), and four major international competitions: the Mid-Season Invitational, Rift Rivals: North America vs. Europe, the All-Star Event, and pinnacle of event of the competitive season, the World Championship.
“As an integral partner across the League of Legends and esports ecosystem, we’re delighted to have Alienware become the first-ever presenting sponsor of Rift Rivals,” said Matt Archambault, Head of Esports Partnerships & Business Development for North America at Riot Games. Given their commitments to both the LCS and LEC leagues, in addition to Global Events, we’re eager to level-up the event as our own Ryder Cup, complete with unique activations for both onsite fans and our viewers.”
Rift Rivals: NA vs. EU powered by Alienware will take place in Los Angeles on June 27-29. The top 3 teams from both North America’s LCS and Europe’s LEC Spring Split will face-off in its annual grudge match to determine who is the best region. As part of the partnership, Alienware will be adding their own spin on the annual grudge match by hosting their own Rift Rival fan event. Some of the highlights include:
The Alienware Watch Party, the official watch party for Rift Rivals where fans will have the opportunity to meet and mingle with pros, rioters and other special guests on Friday, June 28 and Saturday, June 29. The Alienware Watch Party will take place just down the street from the LCS Arena at 3000 Olympic Blvd, Building 1, Santa Monica, CA 90404. More details on how fans can attend are coming soon from @Alienware.
- Food and drinks will be available for purchase
- Try out Pro View and watch with your fellow League of Legends fans
Check out the brand-new 2v2 “Best of the West” Championship Belt
After a successful and sold-out show at LCS Spring Finals in St Louis, Hotline League Live returns following the Rift Rivals broadcast on Friday, June 28 at the Alienware Watch Party. Join the live audience as Travis Gafford, Mark Zimmerman, and unannounced special guests chat with fans about the Rift Rivals results to date and preview the Saturday finale.
- The event is open to the public, however, Rift Rivals ticket holders will be prioritized for reserved seating up until 30 minutes before the start of the show.
- Must be 18+ to attend. Hotline League Live begins at approximately 8PM PT.
- Fans at home can also tune in on twitch.tv/travisgafford
“As a partner collaborating actively with both the LCS and LEC, we are excited to expand our commitment to the League esports community through the support of Rift Rivals,” said Bryan DeZayas, Director of Marketing & Esports at Dell. “We believe that with the success of Europe and North America at MSI, as well as the debut of features like ProView, this will be one of the most entertaining Rift Rivals to date. We’re excited to watch the matchups between the top two regions in the world and we look forward to seeing everyone at the watch party.”
“Alienware has been an instrumental partner in the launch of the newly formed LEC and the upgrade of our esports studio in Berlin, so this new partnership is a natural extension to support the Rift Rivals event that embraces the longest historical rivalry in League of Legends esports: Europe versus North America,” said Alban Dechelotte, Head of Sponsorships and Business Development at the LEC in Berlin.
Tickets for Rift Rivals: NA vs. EU presented by Alienware are still available on SquadUp.