It’s a new year and along with some new teams vying for the crown and a newly refreshed league structure, we’re welcoming a brand new sponsor to the North American League Championship Series (NA LCS).

It’s our ongoing quest to welcome sponsors who share our goal of supporting, growing and developing the league for years to come. As such, we’re excited to announce State Farm as a new sponsoring partner for the 2018 NA LCS, as well as a North American sponsor of the 2018 League of Legends World Championship, Mid-Season Invitational, and All-Star Event. As a current sponsor and promoter of traditional sports like the NBA and NFL, State Farm aims to support the largest, most enthusiastic sports fan communities in the world. We’re honored to be their first partner in the esports space.

From Saturday we’ll be unveiling the NA LCS State Farm Analyst desk – helmed by Dash, the desk will continue to offer expert analysis and breakdown of the NA LCS’ big plays. With the addition of Jatt as a permanent analyst, we’re planning some new and cool segments this year – all supported by our newest partner.

Ed Gold, Advertising Director at State Farm, said, “At State Farm, we have a long and proud history of partnering with sports leagues, teams, and their passionate fans. We’re so excited to become a part of largest esports community in the US with this NA LCS sponsorship and look forward to supporting LoL fans each week from the State Farm Analyst Desk.”

Jarred Kennedy, co-head of LoL esports, also said, “It’s thrilling to see a high-profile, traditional sports sponsor like State Farm recognize the value of esports, and we’re honored that they’ve chosen the NALCS in particular to start. Having State Farm come on-board is a great step forward for us and our fans. Welcome, State Farm, to the North American League of Legends Championship Series!”

Join us after Game 1 today to catch all the action!